Scarcity principle dating
(So far, so good.) We'll be introducing other ways to accrue shots for meritorious behavior, but we want everyone to know that you'll always have a base of 24 shots to work with each month.
So far, the high quality of the submissions that have accumulated on Dribbble is impressive.
This information is shared with social media services, sponsorship, analytics and other third-party service providers.
Just as Foodspotting encourages people to be selective about their noms, Dribbble encourages people to be selective about what they share by limiting how many shots users can share each month.
Dribbble’s founders don’t hide their use of scarcity to encourage high quality submissions: In case it isn't obvious, the reason we throttle shots is to encourage players to post with care— we hope scarcity induces quality.
It was fascinating to watch people scramble to get their hands on the remaining gift cards.
Even people who hadn’t yet tried XBox Live purchased some of the gift cards, explaining, "they won’t be around for long—now’s the last chance to buy a year membership at the current price."But why?
Where everything is digital and scarcity should be a quaint notion, does this same idea hold true? Or get people to do more than just purchase something?
This is partly attributable to the caliber of the designers who were among the first to contribute to the site, but also to conscious planning by the site founders.