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Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.Just less than half of Truly Madly’s business is from smaller towns too.We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.Until, of course, things go offline or most often to platforms like Whats App or Instagram.i Crushi Flush owes 65% of its traffic volumes to tier II towns like Ludhiana, Surat and Indore.
“Questions were raised around adoption and monetisation. So, after their growth phase, dating apps have to seriously think of premium monetisation,” he says.
That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.