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“This has been an industry trend for probably half a decade by now,” says lingerie industry expert Quinne Myers, who consults for brands looking to create the next big thing in underwear.But from women wearing trousers to the birth of the string bikini, some changes to the fashion world aren’t just trendy or cyclical. The rise of the granny panty might be one of those changes, although it’ll take hindsight to know.They’re comfortable full coverage and require no adjustment throughout the day. In 2016, at the same time Donald Trump was elected to the presidency, granny panties were receiving a round of complimentary media coverage.In 2017, while everyone was donning their pussy hats for the Women’s March and the #Me Too movement kicked off in earnest, sales of granny panties had risen 129 percent on Lyst.Rihanna poses on Instagram, lips pursed, come-hither stare firmly in place, wearing a set of yellow, high-waisted underwear and a comfy, matching bralette. These pieces didn’t just cater to a diverse clientele, offering sizes from XS to 3X.
It was a big surprise because granny panties are, by definition, about function over form.
She says they are associated “with being old, and old is seen as ugly.” By means of cultural osmosis, even younger women have absorbed the negative implications of wearing granny panties.