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Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
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Intelligent and accessible, the book will change the way you think of yourself and the world around you.
begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic.
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.
Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Here thinking is conscious: it occurs in words or sentences or symbols or concepts or formulas, and so it takes time.
Through solid behavioral economics, cognitive psychology and neuroscience, Schwartz makes a compelling case that abundance exhausts the human psyche, sprouts unreasonable expectations and ultimately makes us feel unfulfilled.